Beginning in April, WordPress began an experiment with adding 3-5 times as many ads as normal to the free sites. Ostensibly it was supposed be towards making them more self-sufficient, but I remain skeptical. Here is the link to the Help Forums where members began bringing this to the attention of the staff, and staff’s response.
Help Forum: More Ads Than Normal
I’ve been keeping an eye on the thread and it appears that what is happening is going to be the new normal for all free blogs. So not only are “new” free blogs being neutered but all free blogs are going to end up looking like clickbait hotels. There are screen shots within the thread above to verify that assertion.
Much like other changes that WordPress has made, they are doing all that they can to see what the outcry is and then walk it back until it subsides. But make no mistake, if you are on a free plan at wordpress, they now consider you excess baggage and will be using and treating you accordingly.
Adblockers on most browsers should help mitigate this, but with more and more people using their phones to view the internet, it’s not as simple as it used to be. Just be aware that this is happening. I recommend taking a look at your own site in incognito mode (or whatever the anonymous version is called in your browser of choice) to see if it has happened to you yet.
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